For the past couple of years I've had a stand for my indie RPG company Utherwald Press at the Diceni show here in Norwich, genuinely had a positive result and so decided to up my game a bit to help get more exposure.
So I got a stand at this year's Expo.
Few things I learned from doing Diceni certainly helped, least in making sure that I was prepared as I was going to be. Certainly next year if I attend again I'll probably try and stay at the Hilton (to at least simplify carparking, etc) and try to have a few more things to sell than just Alyeskan Tales and a free adventure.
Yes there were problems with queues for the food court and the no show of usherettes, though this seems to have been a failure on the part of the hotel rather than the Expo organisers.
Still I got to meet people in person whom I've only spoken to online, made a few contacts, sold 11 copies of Alyeskan Tales, had only gods know how many copies of my free adventure go, and I've got 40 odd emails to send out that I've barely started doing.
All and all not a bad first time at the Games Expo, though next year I'll see about actually running a game and hopefully having Frozen Skies.